🧵 Behind the Design
Dan’s Running isn’t stitched for style — it’s built for mindset. This page breaks down the design philosophy behind every piece.
🔳 Logo Hierarchy
- Front chest: Your mindset, worn with pride.
- Back hem: A quiet reminder that you’re part of something bigger.
- Inner label: Hidden affirmations, stitched for those who know.
✨ Signature Details
- “More Than Running” isn’t a slogan — it’s a belief system.
- Contrast stitching reflects resilience.
- Minimalist palette keeps the focus on movement, not noise.
🏃 Ambassador-First Fit
- Hoodies that layer cleanly.
- Shorts that move with you, not against you.
- Jackets that shield without shouting.
🕵️ Hidden Messages
Look closer:
- Inside seams.
- Under tags.
- Embroidered cues that only insiders recognize.
💬 Why It Matters
This isn’t merch. It’s armor.
It’s for the ones who show up when no one’s watching.
For the ones who run toward discomfort — and bring others with them.